Last announcement!: HOSSELAER x MAURER UNITED developed unique and fresh 3D (!) T-shirts. A first presentation of this co-op Fashion x Architecture project takes place at Amsterdam Architecture Centre ARCAM upcoming Friday July 16th! Be there or be square! Book your entrance as a for the opening at 17.15h at arcam@arcam.nl.

Press release: ARCAM, Ontfront (Liza Koifman & Tomas Overtoom) and V2A Architectuur & Stedebouw (Wouter Valkenier) have challenged four duos – each comprising a fashion designer and an architect who have teamed up specially for the occasion – to enter into a design process. The results will be on show at ARCAM this summer. There is to be an article in the August issue of Elle magazine featuring the designs. The opening (entry by invitation only) will take place on Friday 16 July at 17.15 in and around the architecturally stunning ARCAM building on Oosterdok. The teams consist of: Iris van Herpen & Jan Benthem and Mels Crouwel (Benthem Crouwel Architekten), Mattijs van Bergen (MATTIJS) & Anouk Vogel (Anouk Vogel landscape architecture) , Farida Sedoc (Hosselaer) & Nicole and Marc Maurer (Maurer United) and Kentroy Yearwood (Intoxica) & Jeroen Bergsma (2012Architecten) . Although there are frequent crossovers between fashion and architecture and other disciplines, the collaboration between fashion designers and architects is still at an early stage. Which is surprising considering they have so much common ground. Both disciplines are concerned with creating volumes in order to protect people, and both involve principles of construction and selecting the most suitable material from an ever-wider range of possibilities. Conceptually, it is interesting that more and more fashion designers are resisting the rapid turnover rate of fashion designs and that architects, by contrast, are increasingly seeking to design ‘fluid’ buildings with maximum flexibility and a high experiential value. Mutually inspired, the designers cut through the dogmas of their own discipline, make a design statement and allow the visitor an insight into the creative process. What does this confrontation produce and is there a ‘click’ or a clash?

Exhibition Fashion & Architecture: 17 July until 11 September | ARCAM, Prins Hendrikkade 600, Amsterdam | Open: Tuesdays – Saturday 13.00- 17.00. | Admission free

The manifestation ‘Fashion & Architecture’ is financially supported by Stimuleringsfonds voor Architectuur, SNS REAAL Fonds, Stadsdeel Centrum, Amsterdam Partners and ELLE Magazine.

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Next friday the exhibition opens at ARCAM, featuring Iris van Herpen & Jan Benthem / Mels Crouwel (Benthem Crouwel Architekten), Mattijs van Bergen (MATTIJS) & Anouk Vogel (Anouk Vogel landscape architecture), Farida Sedoc (Hosselaer) & Nicole / Marc Maurer (Maurer United Architects), Kentroy Yearwood (Intoxica) & Jeroen Bergsma (2012Architecten). HOSSELAER X MAURER UNITED developed unique and fresh 3D (!) Tees. They are already SOLDOUT a whole week before the opening. More to come .. !

From juli 3rd until september 8th, an exhibition on trends in history is being held in the Zierikzee Nieuwe Kerk. Next to Jugendstil, Barok and Renaissance, Hiphop is being presented by the works of Boris ‘Delta’ Tellegen, Maurer United and Zedz.

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For the exhibition 100% Bedaux, MUA developed a 3D scale model scanner. The scale model is placed on a screen and two axes move over the see-through model. Next to it on the screen four sections are changing according to the movements, like a brain scan. In this way, the complexity of the Bedaux’ building becomes visible to the visitors..

MUA designed the exhibition 100% Bedaux. As he would have achieved the age of 100 years this summer, the exhibition wants show the work of architect Jos.Bedaux to a wider audience. The displays were set up in one of the architects’ impressive projects, the main building of the Tilburg University. This is why MUA tried to design a exhibition that plays with the existing building in a respectful way. The exhibition will be closed by monday. The curators were Arjen Oosterman and Anneke Abhelakh.

The pictures were taken at june 16th 2010.